com.abtinbidgoli ~ UX/UI Developer
com.abtinbidgoli ~ UX/UI Developer
Bespoke Web Development Iterative UX/UI Prototyping Capabilities

com.abtinbidgoli

com.AbtinBidgoli

com.AbtinBidgoli

com.abtinbidgoli

Bespoke Website Development

Bespoke Website Dev

Bespoke Web Dev

Bespoke Web Development

Iterative User Experiences/User Interfaces

Iterative User Experiences/Interfaces

Iterative UX/UI

Prototyping Capabilities

I develop splendid & congenial user experiences that nurtures seamless interactions & delightful impressions to engage people to organizations via enthusiasm, knowledge & nuance.

You should deduce that for yourself.

Having said that, I am a UX/UI Developer for web applications & publication websites. My user-centric interfaces are configured to be accessible & responsive on all devices ~ desktop, tablet & mobile interfaces. I enjoy maximizing your potential & effectiveness with intuitive user experiences.

I only have one agenda ~ your desire.

Coding is my passion, albeit I curb my enthusiasm playing basketball like the late greats Gigi, Black Mamba & Pistol Pete, longboarding with my Sector 9 pintail & capturing grainy photography with my 35mm Canon T80 T70.

A monthly dose of My Ponderings, a article of what I’m pondering & exploring inspired by the works of Hunter S. Thompson & Matt Taibbi.

“A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance.” ~ Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955~1967
"Yes I have been very patient with your phenomenal ignorance." ~ Whatever Works Directed & Written by Woody Allen
"At root, the Tea Party is nothing more than a them-versus-us thing." ~ Matt Taibbi

Bits & Bytes Abstract

com.abtinbidgoli ~ UX/UI Developer

My name is Abtin, which in Farsi literally translates to the one with good thoughts, good words & good deeds. You should deduce that for yourself. I am a UX/UI Developer for web applications & publication websites. My user-centric interfaces are configured to be accessible & responsive on all devices ~ desktop, tablet & mobile interfaces. I enjoy maximizing your potential & effectiveness with intuitive user experiences. Coding is my passion, albeit I curb my enthusiasm playing basketball like the late greats Gigi, Black Mamba & Pistol Pete, longboarding with my Sector 9 pintail & capturing grainy photography with my 35mm Canon T80 T70. I develop pages from HTML markup, CSS cascading stylesheets & unobtrusive JavaScript for behaviors on Visual Studio Code before hosting on GitHub's infrastructure.

I work directly with you allowing me to oversee every detail with a critical & incisive eye. When I develop your bespoke website, I use the perfect configuration of my skills & your desire. I’ll make sure your website makes a strong first impression, demonstrates your expertise & builds instant trust.
  • Confidence

    Peace of Mind

  • Fidelity

    Pursuit of Excellence

  • Respect

    Maximize Potential

  • Honor

    Helping Hand Initiative

Confidence

Inspire confidence in clearly defined, understood & focused details of what is to be accomplished or achieved.

Fidelity

Many ethical dilemmas pit honesty against fidelity or fairness against promise-keeping.

Respect

Curiosity, respect of & support for each other’s opinions & feelings are essential for openness & trust.

Honor

Honoring our past & investing in our future by making courageous, healthy & honorable decisions.

Peace of Mind

The path towards peace of congenial minds & kindred souls is via promptness, transparency & truth.

Pursuit of Excellence

Excelling with honor, consistently striving for operational excellence, fear & loathing for complacency.

Maximize Potential

Maximize your potential & effectiveness with intuitive digital experiences, because first impressions matter.

com.abtinbidgoli Helping Hand Initiative ~ St. Jude Children’s Research Hospital

Helping Hand Initiative

I've pledged to donate to St. Jude Children's Research Hospital, a not-for-profit, section 501 (c)(3) corporation.

6189

Github Contributions

31

Github Repositories

Client Success Stories

I needed to set up my first website & LinkedIn pages for a fresh marketing approach for my executive coaching practice. I had no previous experience in this area, so I had to completely rely on Abtin for the right approach. He explained his recommendations for the look of my website: simple & direct ~ the same as my approach to coaching. In a short time he collected the necessary information & materials for an attractive & effective website & LinkedIn page. Abtin made it easy & cost effective. I highly recommend his services.

Jeff Levine

President at Imprint Coaching, LLC

Abtin is extremely professional, very knowledgeable about his work & dedicated to exceeding the clients expectations. He was basically on call 24/7 for anything I needed & edits & requests were done as soon as I would mention them. Excellent customer service & very dependable, I would recommend him to anyone.

Elizabeth Moradi

Momtrepreneur at Blissed Events, Calabasas

Abtin helped me get a website up in less than 24 hours, not only have I received so many compliments to date, but it has truly been the reason I have converted the coldest of leads into paying customers. One of the best investments you can make, & a pleasure doing business with.

Mateo Elvira

Chief Passion Officer at Elvira Media, LLC

Scope of Partnerships

  • Best Practices

  • 1st Touchpoint

    Initial Discovery Brief

    Project Management

    New Business ~ Connect ~ Alignment ~ Clarify, Ask & Next Steps

  • 2nd Touchpoint

    Creative Strategy Brief

    Follow-up Discovery

    Unfinished Business ~ Goals ~ Constraints ~ Parameters ~ Brand Guidelines

  • 3rd Touchpoint

    Intuitive Wireframing Brief

    Project Prototyping

    Unfinished Business ~ Open Forum ~ Framework ~ Structure ~ Layout

  • Bespoke Web Development

  • 1 Week After 3rd Touchpoint

    Information Architecture

    Iterative UX/UI

    Create Information & Content Architecture ~ Website Design Concept

  • 2 Weeks After 3rd Touchpoint

    Bespoke Web Development

    Iterative Prototyping

    Static Page Build-Out ~ Cross-Browser & Adaptive CSS ~ HTML Programming

  • 2~4 Weeks After 3rd Touchpoint

    Content Strategy & Population

    Prototype Deliverable

    Content Integration & Formatting ~ Testing ~ Revision ~ Multi-Device

"Let us raise a standard to which the wise & honest can repair." ~ George Washington ~ 1797 U.S. Constitutional Convention ~ Arch at Washington Square Park
com.abtinbidgoli Coat of Arms ~ Peace Pleasure Power

Core Values

Confidence

Fidelity

Honor

com.abtinbidgoli Helping Hand Initiative ~ St. Jude Children’s Research Hospital

Philanthropy

Respect

Transparency

Partnership Approach

8%

Initial Discovery Brief

12%

Creative Strategy Brief

20%

Intuitive Wireframing Brief

24%

Information Architecture

24%

Bespoke Web Development

12%

Content Strategy & Population

Bespoke Web Development

I develop splendid & congenial user experiences that nurtures seamless interactions & delightful impressions to engage people to organizations via enthusiasm, knowledge & nuance.

Data Architecture

Organize & structure data to improve findability & discoverability for intuitive user-centric interactions.

Wireframing

Quick, cost-effective, design technique for identifying major usability issues for gaining design insight early.

UX

User experiences encompasses all aspects of a user's interaction with an organization, its services & products.

UI

User interface is the series of screens, pages & visual elements that enables user-centric interactions.

Research

Designing web pages based on content priority, visual design & the right page components to meet objectives.

Layout Production

Less time to prepare a static prototype, more time to transpose the wireframe into the design layout production.

Prototyping

With high-fidelity interactivity and/or visuals, you can test workflow, specific UI components & graphical elements.

Browser Testing

Ensuring that a user's experience of a website should be appropriate to the capabilities of a browser or device.

Initial Investment

Peace of mind fixed-price contracts carried out on-time & on-budget.

Static

$ 2400 /pre-tax
  • Landing Page (1 page)
  • Prototype to HTML
  • Fixed to Responsive
  • Bespoke Web Development
Fair

Dynamic

$ 3600 /pre-tax
  • Landing Page (2-8 pages)
  • Prototype to HTML
  • Fixed to Responsive
  • Bespoke Web Development
  • Basic Database Integration
  • Basic Ecommerce Functionality
Congenial

Fully Optimized

$ 4800 /pre-tax
  • Landing Page (2-16 pages)
  • Prototype to HTML
  • Fixed to Responsive
  • Bespoke Web Development
  • Advanced Database Integration
  • Advanced Ecommerce Functionality
Splendid

Bespoke Process

I.

Brief

To improve customer experience, organizations can choose solutions ranging from low to high investment & impact, depending on your current state, budget, risk tolerance, transformation readiness, & unmet needs. Best practices starts with an Initial Discovery, Creative Strategy & Intuitive Wireframing briefs to collect & consolidate your data.

II.

Research

Responsive design creates a single site to support many devices, but need to consider content, design & performance across devices to ensure usability. I may use visuals to indicate a creative direction, but ultimately you have full creative control. Testing early design ideas lets you fix usability problems before you waste money implementing something that doesn't work.

III.

Develop

Based on the approved design strategy, the purpose of this objective is converting the design concept into Web pages. I will create HTML & CSS page templates for the main & basic interior pages. I develop pages iteratively that adapt to the capabilities of many devices & screen sizes, so we won’t waste time mocking up every template as a static visual.

IV.

User Testing

Configure your DNS records, DNS stands for Domain Name System. This system is essentially the phone book of the Web that organizes & identifies domains. While a phone book translates a name like "com.abtinbidgoli" into the correct phone number to call, the DNS translates a web address like "abtinbidgoli.com" into the physical IP address.

Executive Coaching

Executive coaching is different from consulting. When a consultant is engaged, he will collect information, apply his expertise to developing answers, issue a report & recommendations, & often be retained to implement the recommendations. In essence, the consultant is hired for specialized expertise to find & implement, a solution to a given problem.

An executive coach relies on the expertise of the executive he is coaching as the principal resource for finding solutions to problems. Rather than bringing an expertise in a particular matter, the executive coach utilizes processes & techniques to assist the executive in finding preferably multiple pathways to solving problems, improving performance & achieving success & happiness.

"The executive is often a lonely position. Almost always, anyone he seeks advice from will have their own agenda ~ whether its an employee, a customer, a supplier, or even a spouse. The executive coach has only one agenda ~ yours."

Jeff Levine

President at Imprint Coaching, LLC

Phase I.

$ 800 /pre-tax
  • One-on-one Coaching
  • Problem Solving
  • Team Building
  • Strategic Planning
Good

Phase II.

$ 1200 /pre-tax
  • One-on-two Coaching
  • Exit Strategies
  • SWOT Analysis
  • Mission Alignment
  • Organizational Structure
  • Family Business Relationships
Better

Mach IV.

$ 2400 /pre-tax
  • Small Group Facilitation
  • Strategic Retreats
  • Team Building Exercises
  • Consolidate Plan of Action
  • Keynote & Inspirational Speaking
  • Partnership Issues
Best

Helping Hand Initiative

Helping Hand Initiative was established to promote community service & philanthropic endeavors to foster the development, benefits & satisfaction of being a servant leader. I've pledged to donate a portion of our annual sales to St. Jude Children's Research Hospital, a not-for-profit, section 501 (c)(3) corporation.

St. Jude is leading the way the world understands, treats & defends childhood cancer & other life-threatening diseases. The mission of St. Jude Children’s Research Hospital is to advance cures & means of prevention, for pediatric catastrophic diseases through research & treatment. Consistent with the vision of St. Jude founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay.

Case Studies

I only have one agenda ~ your desire.

com.abtinbidgoli ~ Nooshe Jan by com.abtinbidgoli

Nooshe Jan by com.abtinbidgoli

com.abtinbidgoli ~ Sports Cards Box Breaks by com.abtinbidgoli

Sports Cards Box Breaks by com.abtinbidgoli

com.abtinbidgoli ~ Blissed Events

Blissed Events, Calabasas

com.abtinbidgoli ~ Elvira Media, LLC

Elvira Media, LLC

com.abtinbidgoli ~ Imprint Coaching, LLC

Imprint Coaching, LLC

My Ponderings

This is where my thoughts live, inspired by the works of Hunter S. Thompson & Matt Taibbi.

"Anything worth doing, is worth doing right" ~ HST.
"Capitalism is a system for determining objective value" ~ MT.
com.abtinbidgoli ~ Articles

Technologies I’ve Decided To Focus On

  • Abtin Bidgoli
  • 2 November 2023
  • 7 minute read

I’ve decided to specialize in a few technologies which I believe are the best tool for their respective jobs. Or will be in the future hopefully.

These are a higher level of abstraction, for apps that fit within their constraints. 80% of development is accidental complexity: details that you shouldn’t have to worry about. One sign of accidental complexity is businesspeople asking why it’s taking so long.

Publishes 2 November 2023
com.abtinbidgoli ~ Articles

Page Experience & Core Web Vitals

  • Abtin Bidgoli
  • 2 October 2023
  • 4 minute read

The Speed Report in the Google Search Console (recently renamed “Core Web Vitals”) is offering two new performance metrics: Cumulative Layout Shift & Largest Contentful Paint additionally to the First Input Delay. Core Web Vitals have also been deployed in tools such as Page Speed Insights or Lighthouse.

Google recently announced a major change to come: the search engine will release a new Page Experience signal for ranking in 2021, based on Core Web Vitals, with detailed objectives to comply with. Let’s discover about Core Web Vitals and the details of the Google’s announcement.

Publishes 2 October 2023
com.abtinbidgoli ~ Articles

1996: Flash & CSS Bring Design to the Web

  • Abtin Bidgoli
  • 2 September 2023
  • 6 minute read

After the birth of web apps in 1993 with CGI scripts, followed by startups like Yahoo using Perl code to create dynamic websites in 1994, & then client-side interactivity arriving in 1995 with Netscape’s JavaScript, the web was evolving fast into a full-stack programming platform. During the same time period, there were experiments happening on the presentation side of the web; what eventually became known as web design.

Even though web programmers had their differences (JavaBeans or ActiveX?), web design in the 1990s became a much more deeply divided occupation. There were two stylistically opposed approaches to web design, epitomized by two distinct ~ & utterly different ~ technologies, both of which debuted in 1996.

Publishes 2 September 2023
com.abtinbidgoli ~ Articles

1997: The Year of DHTML

  • Abtin Bidgoli
  • 2 August 2023
  • 5 minute read

Albeit 1997 was a year of growth for JavaScript. However, it was also a year in which its limitations were recognized & a new term was coined that both embraced & extended JavaScript.

DHTML, or Dynamic HTML, was essentially a combination of HTML, JavaScript, the newly released CSS standard, & an emerging web programming model called the DOM (Document Object Model). That said, the precise definition of DHTML depended on which browser company you spoke to: Netscape or Microsoft.

Publishes 2 August 2023
com.abtinbidgoli ~ Articles

Calculating Hours, Client Factors

  • Abtin Bidgoli
  • 2 July 2023
  • 5 minute read

Pricing for services is one of the vital realms where creative professionals do not often possess significant skill. & this is a shame because price estimation skill is often directly tied to a developer's ability to keep clients happy & derive a sense of satisfaction from the work; important stuff.

So in this article I want to examine some of the common but not oft-cited factors that affect project hours’ calculations & how these factors affect our pricing considerations, all in an effort to help developers avoid pricing mistakes.

Publishes 2 July 2023
com.abtinbidgoli ~ Articles

Developing an Intentional Life

  • Abtin Bidgoli
  • 2 June 2023
  • 7 minute read

With deepest gratitude to my parents, Reza “Ray” & Nazila, & to my brother Arian, who together showed me the hidden language of love. It has made all the difference.

If I am deceiving you, though, I am deceiving myself first of all. These are the stories I tell myself. This is the story of how I went down the wrong path, & managed to find my way back before it was too late thanks to my loved ones.

Publishes 2 June 2023
com.abtinbidgoli ~ Articles

Starting your Digital Transformation Journey

  • Abtin Bidgoli
  • 2 May 2023
  • 15 minute read

Getting started on a project is often the hardest part. When the project is as substantial as enterprise digital transformation, the first step can feel crushing.

Two of the founders, Meighan Newhouse & Amir Azarbad, sat down to discuss getting transformations off the ground. Note: This conversation took place in early 2020 prior to the pandemic.

Publishes 2 May 2023
com.abtinbidgoli ~ Articles

A Case Study in Design Operations

  • Abtin Bidgoli
  • 2 April 2023
  • 5 minute read

Create a team mission statement collaboratively with your team. Make sure everybody understands what a mission statement is & abstract the core purpose & value of your team by identifying themes in stories of value about your team.

This article provides a practical, step-by-step guide for creating a mission statement using collaborative activities that lead teams through understanding what a mission is, defining the unique value of the team & capturing that value in a memorable, succinct statement.

Publishes 2 April 2023

Tang-e Vashi: Alborz range in Iran

  • Abtin Bidgoli
  • 2 March 2023
  • 10 minute read

Summertime has always been synonymous with relaxation, adventurous trips & in this regard, Tehran & its surroundings do not disappoint. A few kilometers east of Tehran province, there is a recreational summer spot with plenty of natural attractions such as freshwater lakes, spas & roaring rivers. Situated near the village Jalizjand on the road to Firouzkuh, Tang-e Vashi (or Tangeh Savashi) is a place with tourist attractions.

Its pleasant climate draws a huge crowd of passengers & tourists in the summers. In the Mazandarani language spoken by the locals, Vashi means grass. One of the most attractive parts of one’s trip to the gorge is perhaps passing a river which is located in the middle of a stone valley. This place includes two gorges. At the end of the second gorge, there is a waterfall as high as 15 meters where you can dive into to enjoy a natural shower!

Publishes 2 March 2023
com.abtinbidgoli ~ Articles

SEC & Crypto: Conversations with Friends

  • Abtin Bidgoli
  • 2 February 2023
  • 5 minute read

The U.S. Securities & Exchange Commission is a large independent agency of the United States federal government, created in the aftermath of the Wall Street Crash of 1929. The primary purpose of the SEC is to enforce the law against market manipulation.

The Biden administration is taking a more hands-on approach to the highly volatile, little understood, & barely regulated cryptocurrency industry. Cryptocurrencies are decentralized digital currencies secured by blockchain technology. Bitcoin, Ethereum, Litecoin & other cryptocurrencies have become almost as accessible as government-issued currency in recent years, but the government offers few consumer protections for them.

Publishes 2 February 2023
com.abtinbidgoli ~ Articles

Gonzo Journalism: Decadent & Depraved

  • Abtin Bidgoli
  • 2 January 2023
  • 8 minute read

When I think back on first reading Thompson's Fear & Loathing in Las Vegas: A Savage Journey to the Heart of the American Dream, it's the fevered moments of paranoia & debauchery tripping off the page like some kind of drug-induced sweat that I remember best. What I don't remember is the winner of the Mint 400 Desert Race that was held in Las Vegas during March of 1971, but that was the original 250 word photo caption assignment that Thompson was hired to cover by Sports Illustrated during his time in Las Vegas.

Having said that, Thompson instead delivered a vicious commentary on the American Dream with himself right smack dab in the middle. The unique blend of autobiographical incidents with pure fiction as a form of journalism is called Gonzo Journalism. While in the Air Force, Thompson taught himself the basic principles of journalism: truth, accuracy, impartiality, accountability & the ever-important who, what, when, where & why.

Publishes 2 January 2023
com.abtinbidgoli ~ Articles

Program Hopping & the Dangers of Knowledge Seeking

  • Abtin Bidgoli
  • 2 December 2022
  • 5 minute read

I devour books & blog posts, chasing the perfect method, the perfect system. I try a new thing for a week or two ~ excited to change my life ~ for good this time. Then I devour more books & blog posts.

It would take an old-school Olympic lifting coach, a state record, & 24 unwanted pounds of fat gain before I really learned what was going on. This is the story I coyly tell myself of how I came to realize my addiction, & how I’m crawling my way out of it, one boring fundamental at a time.

Publishes 2 December 2022
com.abtinbidgoli ~ Articles

Peace through Diplomacy during these Unprecedented Times

  • Abtin Bidgoli
  • 2 November 2022
  • 5 minute read

It sounds paradoxical & absurd to think that some of us might need to find something to worry about in order to recover our equilibrium. Worry is, after all, something we should rightly hate to have to suffer & should engage with only when absolutely necessary.

Yet, some of us do start to feel distinctly nervous when things around us settle down & pervasive stillness descends. We start to feel anxiety about the future precisely when ~ & in a sense because ~ there is nothing especially awful on the horizon. We wake up in the middle of a quiet night, filled with an unnamable dread. We may pick up our phones in the hope that they will deliver a requisite shock of anxiety: we scan the news for alarming stories; we look out for aggressive or problem-laden emails. Normally, we quickly hit on something to return us to a more familiar panicked mode.

Publishes 2 November 2022
com.abtinbidgoli ~ Articles

Environ~Mental Mom: The Absence of Actively Listening

  • Abtin Bidgoli
  • 2 October 2022
  • 10 minute read

My mother thinks she's an overzealous mom. I know what you’re thinking: What a swell gal, How nice of her. It sure was nice for the rest of the world, but it certainly wasn’t nice for me growing up. Having said that, these are first world problems, I can't complain.

Meanwhile at home, she was an absolute dictator. Everything that wasn’t done in her efficient way was scrutinized. That’s generous of me; truthfully, everything was scrutinized by both my parents. But the philanthropic scrutiny was always the most passionate agenda & thus the most frightening premise.

Publishes 2 October 2022
com.abtinbidgoli ~ Articles

Breaking Points: On Afghanistan, the Revolving Door, & Media Failure to Disclose Contracting Ties of Guests

  • Abtin Bidgoli
  • 2 September 2022
  • 6 minute read

Discussing the forever war & the prospects for a third party with old friends Krystal Ball & Saagar Enjeti.

Krystal Ball & Saagar Enjeti’s Breaking Points is a lot like what TV news would look like if the top dozen or so noxious propaganda imperatives were removed from the broadcast equation. They do a great job of focusing on underlying issues ignored by the usual suspects.

Publishes 2 September 2022
com.abtinbidgoli ~ Articles

Get Nu'd, Vaccine Success, Media Misery: Is Good News Taboo in the Trump Age?

  • Abtin Bidgoli
  • 2 August 2022
  • 8 minute read

Get Nu'd, in alignment with continuing efforts To develop ethical leaders... we offer our proprietary Leadership Ethics Achievement Development Program as a tool to assist in both gaining the knowledge & developing the skills & abilities needed to be an effective & ethical leader for life.

Even in a moment of national triumph, Americans are a fellowship of the miserable, stuck in a bitter blame war. Why the pandemic of the unvaccinated proves it's time to end the jihad.

Publishes 2 August 2022
com.abtinbidgoli ~ Articles

Ali Abdaal's Ultimate Guide to Investing in Stocks

  • Abtin Bidgoli
  • 2 July 2022
  • 24 minute read

Right, so let's say you want to get started with this investing thing. You might have a bit of money saved. It's probably not enough for a house, but you reckon I should probably invest this in something. Maybe you've heard on the news about Tesla or Costco or Amazon & how, if you'd invested 10 years ago in Tesla then you'd be a millionaire by now or things like that.

If you try & look into this, you get all these acronyms being thrown around like Roth IRAs & 401Ks in America or like ISAs or LISAs in the UK. On top of that, there is the anxiety that we all have that I know investing is risky & I don't want to lose all of my money. So in light of all of that, this is the ultimate guide on how to get started with investing. It is the article I wish I would have had five years ago when I first started investing in stocks & shares. We're gonna cover this by thinking about investing in 12 different byte size steps.

Publishes 2 July 2022
com.abtinbidgoli ~ Articles

Simple Steps to Get Out of Poverty

  • Abtin Bidgoli
  • 2 June 2022
  • 10 minute read

Have you ever heard the phrase, the rich keep getting richer & the poor are getting poorer? Well, it's not just a phrase unfortunately it's the truth. Despite the fact that millions of people are leaving poverty behind & even becoming millionaires. Most people will never make it, having said that in 2020, America's 614 billionaires net worth exceeded 3 trillion dollars.

The stimulus bill that supposed to help your average folk ended up helping the billionaires the most. At the end of the day, most people spent that money either on their basic needs or purchased some gadgets on amazon. I guess Bezos was the ultimate beneficiary of the stimulus bill. Even though he has stepped down as the CEO of Amazon, he is still the biggest individual shareholder.

Publishes 2 June 2022
com.abtinbidgoli ~ Articles

Why NFTs are Valuable

  • Abtin Bidgoli
  • 2 May 2022
  • 8 minute read

Non-fungible tokens (NFTs) are digital assets that are provably unique, creating digital scarcity. They can't be duplicated or divided. They have many use cases, including for digital collectibles, music, artwork, & in-game tokens.

Cryptocurrencies, utility tokens, security tokens, privacy tokens… digital assets & their classifications are multiplying & evolving right alongside cryptographic & blockchain technology.

Publishes 2 May 2022
com.abtinbidgoli ~ Articles

Develop Taste to Get Good

  • Abtin Bidgoli
  • 2 April 2022
  • 5 minute read

In the summer of 2021, I decided to learn photography. I didn’t know about lighting or composition or exposure. I didn’t even know what kind of photos I wanted to take. I took random snapshots of landscapes, of autos, of random wildlife photography. There was no learning, just me pressing the shutter button.

I hadn’t yet developed any taste. Albeit coding is my passion, I curb my enthusiasm playing basketball like the late greats Gigi, Black Mamba & Pistol Pete, longboarding with my Sector 9 pintail & capturing grainy photography with my 35mm Canon T80 T70.

Publishes 2 April 2022
com.abtinbidgoli ~ Articles

Got Lucky: Maximizing Exposure to Life Changing Serendipity

  • Abtin Bidgoli
  • 2 March 2022
  • 8 minute read

Unfortunately life isn't a level playing field, everyone has different strengths & weaknesses inherently, not to mention circumstances being different. Luck is the residue of due diligence, fair play & unfair advantages.

In any situation where a single event can create massive good luck, you simply need to maximize your exposure to possible good luck situations & wait for one to come along.

Publishes 2 March 2022
com.abtinbidgoli ~ Articles

Boring Fundamentals: Boring is Fun

  • Abtin Bidgoli
  • 2 February 2022
  • 4 minute read

We go to incredible lengths to avoid actions that we know are good for us. For any endeavor, there are a set of basic skills needed to build a strong foundation. Even when we know they are good for us, even when we know they will advance our goals, we avoid taking the steps needed.

It really is just the boring fundamentals that make good things happen & if we can hack our brains into enjoying the boring fundamentals, then we’re well on our way to success (however we choose to define it).

Publishes 2 February 2022
com.abtinbidgoli ~ Articles

Data Is More than Numbers

  • Abtin Bidgoli
  • 2 January 2022
  • 7 minute read

Low-code platforms & other end-user programming or simplified implementation don't remove the need for task analysis & other deeper UX work & thus don't guarantee great usability. But they can free up budget for better UX work.

Systematically gathered qualitative data is a dependable method of understanding what users need, why problems occur, & how to solve them. “Not everything that can be counted counts, & not everything that counts can be counted.” ~ (Attributed to) Albert Einstein

Publishes 2 January 2022
com.abtinbidgoli ~ Articles

Factors in UX Maturity

  • Abtin Bidgoli
  • 2 December 2021
  • 12 minute read

Improving UX maturity requires growth & evolution across 4 high-level factors: strategy, culture, process, & outcomes.

One tool is to estimate the UX maturity: high (set up for systematic success) or low maturity (mostly fail, & ship bad design, unless you're lucky). Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, & longevity of UX.

Publishes 2 Decemeber 2021
com.abtinbidgoli ~ Articles

Severity Ratings for Usability Problems

  • Abtin Bidgoli
  • 2 November 2021
  • 4 minute read

Severity ratings can be used to allocate the most resources to fix the most serious problems & can also provide a rough estimate of the need for additional usability efforts.

If the severity ratings indicate that several disastrous usability problems remain in an interface, it will probably be unadvisable to release it. But one might decide to go ahead with the release of a system with several usability problems if they are all judged as being cosmetic in nature.

Publishes 2 November 2021
com.abtinbidgoli ~ Articles

Ideation for Everyday Challenges

  • Abtin Bidgoli
  • 2 October 2021
  • 5 minute read

Improve your UI design solutions by considering many ideas before settling on any one of them. A solid ideation methodology broadens your idea-generation capacity. Many struggle with generating ideas because they lack time, managerial support, & a methodology for conducting effective ideation sessions.

Asynchronous remote ideation allows people to contribute ideas whenever it’s convenient to do so, but synchronous sessions lead to faster results & more team building. Groups can bias individuals & impact collaborative ideation. A focus on getting as many ideas as possible can mitigate some of the negative group effects.

Read More
com.abtinbidgoli ~ Articles

Headings Are Pick-Up Lines

  • Abtin Bidgoli
  • 2 September 2021
  • 3 minute read

Attractive headlines & titles are critical in making the right first impression. Concise titles that sound authentic & relevant get noticed.

People read 25% slower onscreen & they skim rather than read. Precise communication in a handful of words offers remarkable headline usability.

Read More
com.abtinbidgoli ~ Articles

Social Media UX: Research Insights

  • Abtin Bidgoli
  • 2 August 2021
  • 3 minute read

Companies should experiment with interactive social media content types, include relevant calls to action in posts, & avoid posting too frequently.

Hosting a company's content & services on 3rd-party social networking sites involves both tactical risks (lower usability) & strategic risks (less user loyalty).

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com.abtinbidgoli ~ Articles

The Principle of Commitment, Consistency & Variability in UX

  • Abtin Bidgoli
  • 2 July 2021
  • 4 minute read

Getting users to make a small commitment & follow up on it can increase engagement with content. Consistency enhances learnability & is usually best for usability.

But if the problem you're solving is sufficiently different, then inconsistency may be better.

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com.abtinbidgoli ~ Articles

The Perfect Assets Every Landing Page Should Have

  • Abtin Bidgoli
  • 2 June 2021
  • 3 minute read

The first interaction that your organization has with a customer is a chance to make a great & lasting impression. More importantly, it's your first impression. That warrants a lot of your attention.

There’s 3 parts to a landing page: what’s immediately visible (loading screen), hero section header (above the fold) & what the user scrolls to (below the fold). Not blowing this impression means following a de-risked board plan.

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com.abtinbidgoli ~ Articles

"About Us" Section Information on Websites

  • Abtin Bidgoli
  • 2 May 2021
  • 4 minute read

Users expect About Us sections to be clear, authentic & transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business.

Whether users seek information in a B2B (business–to–business) or B2C (business–to–consumer) context, effectively explaining an organization's purpose is important for users & helps the business maintain its reputation.

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com.abtinbidgoli ~ Articles

Before & After: Digital Media Agency Website Revamped

  • Abtin Bidgoli
  • 2 April 2021
  • 5 minute read

Attractive headlines & titles are critical in making the right first impression. Concise titles that sound authentic & relevant get noticed. We pay back what we received from others.

Humans tend to return good deeds: use this social psychology law in user interface design to gain users’ trust & motivate engagement with your website. In this case, I helped Mateo revamp his Wix website to a Bespoke website.

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