Attractive headlines & titles are critical in making the right first impression. Concise titles that sound authentic & relevant get noticed. We pay back what we received from others.
Humans tend to return good deeds: use this social psychology law in user interface design to gain users’ trust & motivate engagement with your website. In this case, I helped Mateo revamp his Wix website to a Bespoke website.
Above the Fold
The "above the fold" section is the part of the website that's immediately visible before scrolling. Mateo did a great job explaining the value he provides on his Wix website with his title & subtitle.
To quote Donald Miller, "a caveman should be able to glance at it & immediately grunt back what you offer" (Building A Storybrand).
I kept the title, but added a subtitle & visuals which explains how the value will be created. Social proof (above the fold) adds instant credibility to the value you're promising.
Below the Fold
The "below the fold" section is the part of the website that's visible after users decide to keep scrolling.
Above the fold you earn the customer's attention. Below the fold you earn the sale. Mateo had wonderful visual assets, therefore I made his value concrete with features & objections. Give your users something before you ask for anything from them. Clearly convey your company’s values & any market differentiation.
Small websites get less traffic than big ones, but they can still dominate their niches. Provide visitors with the specificity, magic & clarity to take the next action in your funnel.
Own your niche. Support your social proof by explaining the key value propositions on how your product and/or service works with captivating imagery. It’s important for companies to highlight testimonials. Doing so will ensure a relevant testimonial can establish relevance, & prove that the company can, in fact, exceed expectations.
Pair email capture with your call to action to ensure a touchpoint. This doesn't have to happen during onboarding.
People don't have short attention spans, they binge 3 hour Joe Rogan episodes. They do have short consideration spans, users must be hooked quickly. You can feature your video anywhere with my preference being a complement to a feature paragraph. In short, don't fear making great, in-depth content. But, ensure your first minute is splendid.
“It feels like the internet was built to desensitize us. Like it’s part of a bigger scheme to make even the most sensitive among us tolerant of mass destruction & televised death so we’re more naturally able to cope with the world being destroyed in front of our eyes. Humans can grow accustomed to deteriorating situations as long as the principle of pleasure remains.” ~ Curated Excerpt From: Cazzie David. “No One Asked for This.” Apple Books.
Meet Mateo Elvira of Elvira Media, LLC. Thanks for reading, cheers! (with a glass of wine & book of course)
2017 Domaine La Consonniere Châteauneuf-du-Pape
"An 80-20 blend of Grenache & Mourvèdre sourced entirely from Châteauneuf-du-Pape's sandy soils, this is an exceptionally supple, silk-textured wine that thrills with lifted mineral freshness. Black cherry & blueberry flavors are deeply ripe but pristine & linger long amid fine, feathery tannins. Stunning already but should improve through 2030 & hold longer still." ~ 96 Points ~ Al Wine Enthusiast
No One Asked for This: Essays
A NEW YORK TIMES BESTSELLER. From writer/director Cazzie David comes a series of acerbic, darkly funny essays about anxiety, social media, misanthropy, and growing up in a wildly eccentric family.
For Cazzie David, the world is one big trap door leading to death and despair and social phobia. From shame spirals caused by hookups to panic attacks about being alive and everyone else having to be alive too, David chronicles her life’s most chaotic moments with wit, bleak humor, and a mega-dose of self-awareness.
In No One Asked for This, David provides readers with a singular but ultimately relatable tour through her mind, as she explores existential anxiety, family dynamics, and the utterly modern dilemma of having your breakup displayed on the Internet. With pitch-black humor resonant of her father, comedy legend Larry David, and topics that speak uniquely to generational malaise, No One Asked for This is the perfect companion for when you don’t really want a companion.
"Blisteringly honest...kind of like if a David Sedaris book was written by an anxiety-ridden millennial who grew up in Hollywood." ~ Entertainment Weekly
"Cazzie David is the delicious antidote to the poison of basic influencer culture. This book will make all misanthropes feel seen and loved well, seen and tolerated." ~ Diablo Cody, screenwriter and author of Candy Girl Enthusiast